How Website Design Services Improve User Experience and Boost Conversions
September 30, 2025
Challenges in UI Design and UX Design
What we hear from founders all the time — and how we respond
I’ve worked with other agencies before. They spent weeks doing user research, but the designs still didn’t match what I had in mind.
Our process starts with your product vision, business goals, and competitor insights — then we apply UX expertise to create a first prototype in days, not weeks. It’s built to align with your direction first, then tested with early adopters to surface real behavioural patterns and refine what matters most.
Our MVP looked clean, but the user flow was clunky — people dropped off halfway and we had no idea why.
We design UX using product logic and behavioural psychology — simplifying paths, reducing friction, and guiding users to key actions. After launch, we track drop-offs, test variations, and refine flows based on live feedback. Most products see a 30–40% engagement lift after our redesign.
Our MVP looked clean, but the user flow was clunky — people dropped off halfway and we had no idea why.
We design UX using product logic and behavioural psychology — simplifying paths, reducing friction, and guiding users to key actions. After launch, we track drop-offs, test variations, and refine flows based on live feedback. Most products see a 30–40% engagement lift after our redesign.
The designs looked polished in Figma, but when it came time to build, everything fell apart.
We don’t throw designs over the wall. Every UI we deliver is reviewed with developers for feasibility, accessibility, and scalability. Figma files include tokens, spacing rules, and interaction specs. This reduces development rework and accelerates go-live timelines without compromising on quality.
Phenomenon UX and UI Design Services
Focused deliverables for user-first design — without bloated process or off-the-shelf templates
UX design services
Strategic foundations for websites, web apps, and mobile apps you need to design or redesign
UX audit
Identify friction points and drop-offs with expert review and behavioural data.
User flow mapping
Map task flows to streamline decision-making and reduce cognitive load.
Information architecture
Organize features and content into clear, scalable navigation systems
Wireframes
Draft screen layouts and flows before applying visuals or interactions.
Prototype design
Create clickable prototypes to validate flows and gather early feedback.
UI design services
Interface systems built for web, mobile, and platform products — whether you’re launching or scaling
Interface design
High-fidelity UI aligned with product goals, platform rules, and visual clarity.
Design systems
Reusable components and layout rules, delivered in dev-ready Figma libraries.
Microinteractions
Add motion cues like hovers, loaders, and confirmations to guide user behaviour.
3D & animations
Enhance product stories with scroll-based motion or 3D UI elements.
Dev handoff
Specs, tokens, and design files built for efficient implementation.
Our UX & UI Design Agency Expertise
An inside look at our design work across five core sectors we specialize in
Different industries demand different design thinking. Here’s how we tailor UI/UX design for services to match real product needs — with examples from the sectors we know best.
What breaks the experience:
- Unclear onboarding
- Overloaded interfaces
- Inconsistent modules
- Weak upgrade UX
How we improve it:
- Map faster activation paths
- Reduce visual clutter
- Build scalable design systems
- Align upsell UX with behaviour
Our UX Design/UI Design Process
Built to simplify decisions , gather feedback fast, and scale cleanly into dev
As an award-winning UI/UX services company and trusted interface design company, we focus on structure first — and polish second — using live feedback, lean iterations, and deliverables that UI UX devevelopers can build from.
01
Wireframes & UX mapping
We outline every screen’s structure and decision path, aligning key flows before any visual design starts.
02
Low-fidelity prototypes
Clickable wireframes let us test core navigation and feature logic early — without wasting time on visuals.
03
Medium-fidelity prototypes
We apply layout structure and interaction patterns to simulate user experience with visual cues but minimal polish.
04
Visual component system
We define the UI direction and build reusable components in Figma to scale design consistently across your product.
05
High-fidelity prototypes
We create fully designed, clickable prototypes that simulate the live product — used for stakeholder sign-off, demos, and internal testing.
06
Feedback loops
We gather structured input from real users and your internal team to fine-tune flow, messaging, and usability before handoff.
07
Design systems
We codify typography, colours, spacing, interaction states, and layout logic into a scalable, developer-aligned design system.
08
Developer documentation
We deliver clear specs, redlines, tokens, and behaviour logic — everything the dev team needs to build without friction.
what our clients say
5.0 is our average on clutch & designrush
Not only is the team extremely communicative, their work is exceptional. I have never worked with a team so talented while also being competitively priced and communicative.
Alex Friedman
CEO at Open Path
The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.
George Fry
Founder at Neap
Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.
Kevin Alvarez
Founder & General Partner, Predictive
Ways to Hire Our UI/UX Design Services Company
Choose the right cooperation model based on your team and timeline
Partner with a full-cycle product design company
We work as your long-term product design and development partner, owning strategy, discovery, design, dev, QA, and scaling iterations. This is not a “project”— it’s your full product team.
Best for
- Founders who want a senior team thinking beyond sprints
- Startups scaling beyond MVP and needing deep product ownership
What you get
- Expert team aligned with your roadmap, KPIs, and business goals
- Strategic discovery, UX systems
Best for
- MVPs or feature builds with a defined goal and launch window
- Pre-seed and seed startups that need to ship without building an in-house team
What you get
- UI/UX, development, QA, and PM in one dedicated team
- Clear scope, fixed timeline, efficient delivery
Best for
- Startups needing specialized expertise without long-term hiring
- Seed & Series A+ startups looking to accelerate development
What you get
- Embedded designers, developers, or product managers to fill skill gaps
- Faster product delivery without the hiring delays & overhead costs
Frequently Asked Questions
Questions already answered
UI/UX design is the practice of planning how a product works (UX) and how it looks (UI). At Phenomenon, we treat design as a system — where UX defines the flow, logic, and behaviour, and UI brings it to life through scalable components, visual hierarchy, and interface clarity. Both are tied to product goals, not just surface polish.
UX design maps the structure — what users need to do, and how quickly they can get there. UI design builds the final layout, screens, and visuals. At Phenomenon, we don’t treat UX design vs UI design as a split — they’re handled as a single, strategic system built around product logic and business goals. Our process always starts with UX logic — decision paths, flows, wireframes — and only then moves to visual direction, modular UI kits, and design systems. That sequencing is what keeps products usable at scale.
At Phenomenon, a UI/UX designer does more than wireframe and colour screens. They define user flows, structure decisions, and translate product logic into clean, dev-ready layouts. That means building prototypes early, aligning with business goals, stress-testing usability, and handing off real Figma systems — not static visuals — to developers.
Hiring a full in-house team takes time. Our UI/UX design services plug in immediately — with a senior-level team, proven workflows, and dev-ready files. We’ve supported 120+ launches, including SaaS, fintech, and Web3 platforms, where velocity, user adoption, and visual clarity directly affect funding and retention.
Yes, our UI UX design internship is hands-on — interns work alongside our senior team on real client projects, learning everything from wireframing and prototyping to high-fidelity interface creation and documentation. It’s designed to build future-ready user experience designers and interface thinkers.
The cost depends on the scope — whether it’s an MVP, a full redesign, or ongoing team extension. We offer three engagement models tailored to project needs, timeline, and complexity. Book a consultation for a custom estimate.
As a user interface design company, we create dev-ready UIs using scalable components, design tokens, and performance-aligned visuals. Every design is backed by UX logic and ready for implementation from day one.
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